Apart from the action, fans attending the tournament also enjoyed soccer-related carnival activities on the island in the coastal region of Tangshan, where the tournament has been held for three consecutive years.

The tournament, jointly organized by the Chinese Football Association and Tangshan municipal government, was launched in 2016 as part of CFA's efforts to grow the sport's mass participation and promote soccer culture across China.

Beijing-based GoalFun Sports has been promoting and marketing the tournament as the official partner of CFA's beach soccer program.