On the partnership, Wan said: "This collaboration is a new beginning for me. My focus is on creating music, while Universal Music Publishing Group China provides the professional, long-term support my works need. Together, we can ensure my songs continue to thrive artistically and commercially, while I remain free to focus on future creations."
Patricia Sun, managing director of Universal Music Publishing Group China, added: "Wan Xiaoli's work is a cornerstone of contemporary Chinese folk music. This partnership allows us to support his music on a global scale, providing professional copyright management, distribution, and cross-sector development. We look forward to sharing his remarkable artistry with audiences worldwide."
