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'Self-reward' may explain luxury purchases in China

By Mike Bastin | China Daily | Updated: 2014-04-01 07:26

Consumption | Mike Bastin

Chinese consumers' insatiable appetite for luxury goods and services appears unstoppable, with just 2 percent of the Chinese population responsible for one-third of the world's luxury items.

As China's economic miracle continues and spreads across second- and third-tier cities, the market opportunities for all sorts of luxury goods and services are unfathomable.

'Self-reward' may explain luxury purchases in China

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