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China Daily Website

VIDEO

Diversification drives up 3M in China

Updated: 2009-06-08 15:41
(chinadaily.com.cn)

Currently, the innovative company has a worldwide presence in a variety of markets covering consumer market and office, healthcare, transportation, commerce, education, electronics and communications. It owns famous brands like Post-it, Scotch and Thinsulate and has provided solutions to different industries and consumers in China since 1984.

However, some may argue that a diversified strategy also means fierce competitions from many different areas. Yu said the key to success is to always keep reinventing products. "We were always upgrading our technologies before any competitors came in."

 
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